I’ve defined my career by bringing successful products to market that bridge the gap between innovation and commercial viability. I specialize in fashion and novelty consumer packaged goods.

“Commercial design is a collaboration. I use sales data and consumer behavior to predict future market trends infusing business directives with creative vision. My sweet spot is using data to build business cases that reflect patterns in consumption and, in turn, I leverage manufacturing relationships and capabilities to drive the best possible execution of a product or design.”